Productivity is a word that has been thrown around in many contacts. It’s not an easy topic to nail down, but it’s one we all want to be good at. In this article I’ll explore what productivity means for service-based business owners and give some tips on how you can work more efficiently.
What is profitable productivity?
Let’s begin by first defining what I mean when I use the word productivity. Everyone has their own idea of what productivity is for them because productivity is well…personal. We each have different strengths and skill sets so when it comes to getting things done knocking out 10 social media posts in a day might be hella good for a mindset coach. But if you are a social media manager, you basically did nothing for the day.
The word productivity is defined as the quality, state, or fact of being able to generate, create, enhance, or bring forth goods and services. Simply put it is the effectiveness of the effort or energy we put into a task it is the measurement of the results generated by your actions.
Profitable productivity, however, is more than just creating a high level of output but adding in the component of quality and intention. What does it matter if you are able to create 10 social media posts if…
- they don’t relate to your business
- are wrought with typos and errors
- or don’t speak directly to your target audience?
You might have produced a high quantity of results but the quality of each is lacking. Profitable productivity then is generating quality outputs that advance your mission and positively impact your bottom line.
Why is it important to be productive?
The biggest reason productivity is important is you are able to get more of the right things done in less time. So many coaches and consultants get caught up in the busywork of running a business and don’t focus on directing their efforts on the task that ultimately drives results. When you focus on results driven activities you’ll produce more and increase the bottom line of your business.
Benefits of being productive
Being productive versus being busy has many benefits such as reducing stress, feelings of accomplishment and of course increasing profitability. When you produce more, especially quality work you are able to increase your revenue while simultaneously positively impacting your bottom line. And who doesn’t want to keep more of their hard earned money? I would venture to say no one.
“When you focus on results driven activities you’ll produce more and increase the bottom line of your business.”
Ways to increase productivity
No matter what type of business you run, productivity is important. It’s hard to manage the day-to-day tasks that come with running a company when it feels like you’re constantly running out of time. If this sounds familiar, here are some tips to help increase your productivity and get more done in less time:
- Set priorities. When you are clear about what’s important and what’s not you can easily make decisions about how to devote your time.
- Plan your week. According to research, for every minute you spend planning you save 10 minutes of doing. Taking 20 to 30 minutes to plan your priority task for the week will help you use your time more efficiently. [Get a free copy of my Weekly Plan Routine video training and worksheets]
- Batch your work. Instead of writing a single social media post today then tomorrow doing it again, block a set amount of time to write all your posts for the week or better yet the month. You’ll be better able to get in the flow of contact creation instead of bouncing between different tasks. Plus, that will be one less thing you have to worry about doing.
- Set boundaries. There is nothing worse than being in the middle of a good workflow only to be interrupted by a phone call text or unscheduled visit visitor by establishing boundaries like a close store, putting your phone on do not disturb and having set focus time blocks parentheses and sticking to them) can keep you and productive mode and cut distractions.
- Automate. Look for ways to automate tasks you do on a consistent basis. For example, use a social media scheduler to share your content. You could use a calendar system to allow your customers to book appointments with you rather than going back-and-forth and text or email. It could even be something as simple as putting regularly used products on a subscription so you don’t have to go to the store, plus BONUS…you won’t run out. It’s a win-win!
- Take care of yourself. Get enough sleep, drink water throughout the day and eat healthy snacks so your brain can be at its best! Quick walks or stretching can be great energy boosters during those afternoon energy lulls. And don’t sleep on naps (I know, I know. That was corny, but who doesn’t love a little corniness every now and again.) A quick 15 – 20 minute nap can reinvigorate you to finish your day strong.
- Worst first. Do the tasks you dread the most or your most important tasks first thing in the morning when you are fresh and have the most energy. Saving them for the end of the day when energy and willpower are low increases the likeness of procrastination creeping in.
Blocks to productivity
- Multitasking. The biggest lie ever told about being productive is to implement multitasking. The truth is not only does multitasking not increase your productivity but it actually reduces it. Additionally you are more likely to make mistakes when you are juggling multiple tasks.
- Saying yes. You’re a service professional. Your job is to serve. So I understand the draw to want to say yes to the request of others. Far too often we commit before counting up the real cost of the yes. Every time you say yes to one thing you’re automatically saying no to something else. Make sure the trade off is one you are really wanting to make.
- Not having priorities. I mentioned this earlier but it bears reiterating, when you have no priorities everything becomes a priority. When this happens you can easily end up in busywork rather than your most important work.
I hope this has helped you understand what productivity is, why it’s important to be productive and armed you with strategies to get things done efficiently and effectively. The benefits of being more productive are plentiful, but the key lies in understanding blocks to productivity so that you can break them down and work smarter instead of harder. If there’s anything I missed or if you have any questions about my tips for increasing efficiency, please don’t hesitate to reach out!
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