Today I am sharing with you how to 10X your content creation. A lot of people struggle with what to post on social media, finding the time to actually create content or they just aren’t consistent with putting content out there in social media, in order to drive traffic to their business and to increase their audience.
I have 3 tips for you to 10 X your content creation while saving time, and also giving people really great value.
Tip #1: Choose an ever green topic.
Now what do I mean by that? First of all, find information that is relevant to your target audience or your ideal customer which doesn’t change, very rarely changes, changes over a very slow period of time. That is what I mean by evergreen. It’s something that’s relevant now and it’s going to be relevant 10, 20, 30 or even 50 years from now. Right? So choose a topic that is at the core of what you do but rarely changes. Additionally, it should be related to the products and services you offer to your customers and clients. In fact, it should be directly tied to the problem one or more of your products and services addresses. It should add value to your potential customers.
Tip #2: Do a Facebook live video.
Use the evergreen content you identified to go live on the subject matter for about 10 to 13 minutes. The reason I specifically say 10 to 13 minutes is because the average person speaks 125 to 150 words per minute. This is significant because we’re going to you’re going to repurpose that content when you’re done. Plus video content gets way more engagement than just static posts. Meaning posts that contain photos or graphic with corresponding text in either short or long form. In fact, according to the stats, video content can get 1200% more shares than text and images combined. Taking the time to go live for 10 to 13 minutes on that evergreen subject matter, you are establishing yourself as an expert in your market or industry and you can then take that video content to repurpose it. Using a service like Temi or Rev you can easily and inexpensively obtain the video transcript to reuse as text for blog posts and more. Not only that, you will see a boost in your audience engagement by doing video content.
Tip #3: Repurpose your live video into additional content.
I already mentioned this but I want to go a little deeper into how to repurpose your video content. That single 10 to 13 minute video can be broken up into 10 or more pieces of additional content.
Blog post – Obtain the transcript to your video and rework it just a little bit for the written form. This is important because we speak much differently than we write. You should have pretty close to 1600 words if you went live for the full 10 – 13 minutes. This is the ideal post length to increase your SEO ranking.
We’re being very strategic with not only the content that we’re putting in the video, but the length of the video so that we yield the amount of words that we need in order to rank well for SEO purposes, right? When people start searching for information around your topic it enables you to be able to rank higher because of your blog posts.
YouTube video – Download your live video from Facebook and upload it to YouTube. YouTube is another powerful search engine. In fact, YouTube is owned by Google which is the #1 search platform in the world. It’s no accident YouTube is 2nd. So anytime you create a YouTube video it becomes searchable content.
That is why it’s important for you to use evergreen content because as people are searching, you want your content to be relevant for many, many years to come.
Video snippets – Break up the original livestream video into 30 to 60 second soundbites. This will require you to do a tiny bit of editing to get little segments of your video. Take those micro videos and post to all of your social media platforms. You can get plenty of really great soundbites out of the video to be able to reuse and repurpose on all of your platforms.
Short and Long Form Social Media Posts – Take the main points from your video and turn them into short or long form social media posts. Think of them as miniature blog posts type form.
Quotes – Pull out those things you said that are tweetable or quote worthy. Use a graphic design program like Canva to create text graphics for them over your professional photos or simple text graphics, then post to your social media accounts.
Those are my tips to 10X your content creation. Before I go, I want to invite you to join me inside my private Facebook group, Kingdom Purpose Pursuers. Inside I provide you with training, support and encouragement from a faith based perspective. Hope to see you inside!
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